Business Innovation & Strategy

The success of every business is underpinned by effective planning. A business plan is the vehicle to steer your business to success. KeyPeople Consulting can assist you with developing a robust roadmap specifically tailored for your business and industry. It doesn’t matter at what point in the business life cycle you are, we have the experience to write highly effective business plans whether you are looking to start a business, managing an existing business, grow your business or wanting to exit your business.

Key Focus Areas:

Product / Service Definition – We offer assistance in defining key product / service features, pricing, launch strategy into the market.

Industry Research – We conduct in-depth industry research to help you understand the external environment your business operates in. We identify key industry trends and benchmarks which are used to facilitate the development of business strategies and set performance measures.

Customer Analysis – Analysing the attributes of your customers can assist with ensuring your product/service features, pricing and marketing strategy are compatible with your target market’s requirements.

Competitor Analysis – Knowing your competitors strengths and weaknesses is invaluable when defining your business point of differentiation and establishing your competitive advantages.

Marketing Plan – Establishing the right marketing mix (digital versus print) for your business is crucial. KeyPeople Consulting facilitates the development of a high-level marketing strategy that is based on your target customer and aligned with your business product/service offering to provide the right competitive advantage. We also assist with establishing a marketing budget that meets your business needs.

Pricing Strategy – This is a primary aspect that will make or break your position in the market. In order to stay in the competition, the prices you quote should be strategic. A third party consultant gives your business an independent perspective to ensure pricing aligns to your business target market and you get the competitive advantage.

Development of Key Performance Indicators – Without robust KPIs, a business will not have the capacity to grow & become competent and beat its primary competitors in the market. KeyPeople Consulting will assess and develop the KPIs that will work best for your business model.

SWOT Analysis/Risk Assessment – Proactive identification of strengths, weaknesses and key risks can ensure that the right mitigation strategies are implemented on a timely basis. SWOT Analysis or (SWOT matrix) is a strategic planning technique used to help a person or organisation identify the Strengths, Weaknesses, Opportunities, and Threats related to business competition or project planning. It is intended to specify the objectives of the business venture or project and identify the internal and external factors that are favourable and unfavourable to achieving those objectives.

Why Choose Us

Here are few good reasons why you want to work with KeyPeople Consulting:

Proven Outcomes – We have built a reputation for consistently producing quality results. Our sole focus is to add value to your business. We are continuously reviewing our services and products so that we can disseminate the most current industry knowledge and best practice to provide leading and smart solutions to you.

No Contracts – Simplicity and flexibility go together. We don’t believe in locking our clients into contracts.What differentiates us from others, is our commitment to ensuring our clients get what they ask for. We like to take away the complexity and give our clients flexibility.

Competitive Pricing – At KeyPeople Consulting, having worked in high profile Professional Services Firms, we are strong believers that all businesses regardless of size and shape, deserve the opportunity to have access to Higher quality advice. Our model is designed so that such services can be provided at an affordable price.

Personalised Service – We know your business. We do our best work when we meet with you. All our products and services are customised. We know what we’re doing and we know who you are.